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Journal : International Education Trend Issues

THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL PROMOTION TO INFLUENCE SALES INTENSITY WITH ENTREPRENEURIAL DIGITALIZATION AS AN INTERVENING VARIABLE (STUDY ON STUDENTS OF VOCATIONAL HIGH SCHOOL IN MOJOKERTO CITY) Shofia Azahra; Heny Kusdiyanti; Hadi Sumarsono
International Education Trend Issues Vol. 1 No. 3 (2023): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

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Abstract

The purpose of this study is to look at the sales intensity of vocational high school students. The focus of this study is to examine the effect of entrepreneurship education and entrepreneurial promotion to influence sales intensity. In this study, entrepreneurial digitalization is placed as a mediator of the relationship between entrepreneurship education, entrepreneurial promotion, and sales intensity. This research uses quantitative research methods with descriptive design. The respondents of this study were students of public high schools in Mojokerto Regency, namely SMK Negeri 1 Pungging, SMK Negeri 1 Sooko, and SMK Negeri 1 Jatirejo who had received entrepreneurship education and already had a business, namely students in grades XI and XII. The sample of this study amounted to 350 students who filled out the survey using Google Forms. The data analysis method used in this research is Structural Equation Modeling-Partial Least Square (SEM-PLS) using Smart PLS software version 3. This study uses 2 PLS calculation models, namely the measurement model (Outer Model) and the Structural Model (Inner Model). The results of this study indicate that entrepreneurship education has a significant positive effect on sales intensity, entrepreneurship promotion has a significant positive effect on sales intensity, entrepreneurship education has a significant positive effect on entrepreneurship digitalization, entrepreneurship promotion has a significant positive effect on entrepreneurship digitalization, and entrepreneurship digitalization significantly mediates entrepreneurship education and entrepreneurship promotion on sales intensity. This study provides evidence for research that is still debated that entrepreneurship education, entrepreneurship promotion, and entrepreneurship digitalization can positively and significantly influence sales intensity. These findings are also a provision for prospective entrepreneurs to understand and apply the knowledge that has been taught in entrepreneurship.
The Relationship Of Entrepreneurial Mindset And Entrepreneurial Passion To Entrepreneurial Intention Through Entrepreneurial Attitude As An Intervening Variable Bhima Erlangga Sukma Prayoga; Budi Eko Soetjipto; Hadi Sumarsono
International Education Trend Issues Vol. 1 No. 3 (2023): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v1i3.337

Abstract

This study aims to determine the effect of an entrepreneurial mindset and passion for entrepreneurship on entrepreneurial intentions through entrepreneurial attitudes in vocational students in Sooko Mojokerto. The results of this study indicate that the Entrepreneurial Mindset is proven to have a positive and significant influence on the Entrepreneurial Attitude. Similarly, the Entrepreneurial Mindset and Entrepreneurial Passion are each proven to have a positive and significant influence on student entrepreneurial intention. This study also successfully tested the mediator role of Entrepreneurial Attitude on the relationship between Entrepreneurial Mindset and Entrepreneurial Passion to Entrepreneurial Intention. The test results show the effect of an entrepreneurial mindset on entrepreneurial intention can be mediated by an entrepreneurial attitude. In addition, the role of entrepreneurial attitude is also proven to mediate the effect of entrepreneurial passion on student entrepreneurial intention. Thus, the Entrepreneurial Attitude variable shows its role in mediating the independent variables in this study by increasing the effect of Entrepreneurial Mindset and Entrepreneurial Passion on students` Entrepreneurial Intention